Frutos de la Mixteca works closely with Proyectos to coordinate programs that increase the quality and quantity of fruit from the producers. The company also works actively in Oaxaca and throughout Mexico to increase the market for locally-produced, high-quality, healthy fruit products. Frutos de la Mixteca is registered as a for-profit entity known as a Social Rural Society [Sociedad de Producción Rural] that is specifically designed to help develop rural activities in Mexico. The goal for all Proyectos participants is to find the path to sustainable economic activity that best suits them, their families and communities. To this end, Frutos provides the business infrastructure to process their products into higher-level consumables, increase market share and develop an awareness of the rich local culinary and cultural diversity to be found in Oaxacan agricultural production.